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Apple Search Ads drove 12% of non-organic installs in May 2019.

43% of iOS app install referrals came from Facebook properties, and only 6.6% came from Google properties.

In June 2019, the App Store had 1.8 million apps compared with Google Play’s 3.1 million.

Related, app downloads grew 165% in India from 2016 to 2018.

will grow just 3% in 2019, compared with 13.2% in India and 12.1% in Indonesia.

The number of smartphone users in the U.S.

1 app had a 49% share of the time spent, now it’s 44%. In 2017, the top 5 accounted for 87% of usage.

Smartphone users spend the most time using their top 5 apps.

In the U.S., Japan, South Korea, and Australia, users had more than 100 apps downloaded in 2018.

The average number of apps installed is rising - up 15% from 2016.

downloaded 47 apps in 2018, up from 44 in 2017.

It’s actually been live for a few months, but ICYMI, here are some of the key data points and highlights: Fast FactsĮMarketer remindS us that it recently put out a big report on app installs with a ton of insights. We’re also looking at the iOS bug-squashing release, a bunch of data about app install trends around the world, Google Play’s new loyalty program and what it means for developers, the continued scrutiny of Chinese apps by the U.S. What are the developers talking about? What Do app publishers and marketers need to know? How is international politics playing out in the App Store? What apps is everyone using?Īs November kicks off, we’re looking at a number of big apps launches from Microsoft and Adobe - as well as what went wrong. Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support, and the money that flows through it all.

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